TheFounder - Beach edition

€120,00

White

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Fit

Slim Fit:

Our most popular fit. Shaped model that fits a normal body shape. Also available in a shorter (-3cm) and longer version (+4cm) in selected sizes

Contemporary Fit:

To the living man. Hardly as fitted as our other fits, but still with backstitching.

Super Slim Fit:

Our most figure-hugging model, which typically fits very slim bodies

TheFounder - Beach edition

White

€120,00

Brand ambassador Michael Laudrup

"As an ambassdor for BARONS I get the opportunity to give a small push to a young and exiting company. Personally I wish to be well dressed but without spending too much time on buying clothes. Therefore, BARONS is in many ways the clothing brand that you automatically pull out of your wardrope in the morning."

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Organic ELS cotton. The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

Organic extra-long staple cotton
We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.
Comfort. Without the plastics.
To increase comfort we use a special weaving technique to add 10-15% natural stretch to the fabric without adding any synthetic plastic fibres.
Cotton is not just cotton
When it comes to cotton it's really quite simple. The longer the fibre, the better and more durable the shirt. Thats why we only use 100% extra-long staple cotton for our shirts. And it’s even organic, something you probably won’t find anywhere else. The top 0.1% of the global cotton supply.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

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3,3 kg

TheConsultant

3,3 kg
3,8 kg

TheCEO

3,8 kg
2,9 kg

TheLawyer

2,9 kg
3,9 kg

TheFounder

3,9 kg

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Generation 4.0

Business shirts in 100% organic cotton.

Of course.