Cotton is not just cotton

Cotton is not just cotton

Reviewed February 2025

Care & Detail

Determining sustainability and quality all starts with the cotton. When it comes to cotton, it's incredibly simple. The longer the fibers, the better the quality. The longer the fibers, the longer the shirt lasts. The longer the fiber, the more comfortable it is to wear. That’s why we only use PIMA Extra Long Staple cotton. Only 3% of the cotton in the world meets this standard.

 

No plastic

These days, it’s hard to open social media without seeing an ad for a "performance" clothing brand. So we don’t need to advertise it. But we do believe in fewer plastic bags. That’s why we do everything to avoid packaging in plastic, starting with our sustainable fabric. No plastic—whether it's our cotton or our packaging.

 

Certified sustainability

Our shirts are made from regenerative cotton certified by the Global Organic Textile Standard (GOTS). Our shirts are made with respect for both people and nature.

 

Durable quality

At PIMA Extra Long Staple, we only use the very best cotton, harvested to be strong, smooth, and durable. We take pride in how our shirts last and continue to look good for many years to come. We stand by our shirts to be durable and long-lasting, and we know you’ll be wearing them for years to come.