You can’t see the difference. But you can feel it.
In 2022, we upgraded from conventional to organic extra-long staple cotton in our shirts.
Today, we are one of the only shirt brands on the market that has gone all-in on organic.
We are proud of that, and you should be too. Because this is no ordinary raw material you put on in the morning when you slip into your BARONS shirt.
Below, you can read about the organic cotton we source: Egyptian Giza and American Pima.
Giza, Egypt
Giza cotton is one of the rarest and most exclusive cottons in the world, grown along the Nile and in the Nile Delta in Egypt, east of the port city of Alexandria.
In this limited area, you’ll find the perfect microclimate along with a thousand years of know-how in cultivating cotton optimally. The result is cotton with the longest fibers.
We have chosen to use only the organic variety, which is extremely rare and represents the absolute top tier of the cotton market, even in Egypt.
We use organic Giza cotton with extra-long fibers for our dyed yarn, which is part of our colored shirt models. Giza is chosen for its extremely long fiber length, strength, and softness.
California, USA
Only 3% of global cotton production qualifies as extra-long staple (ELS).
This means an average fiber length of over 35mm, which requires optimal growing conditions.
You’ll find these conditions in San Joaquin Valley in central California, where around 90% of the world’s PIMA cotton is grown.
We use organic US-PIMA for our white shirts due to the cotton’s exceptionally high purity and consistent quality.
