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June 2020
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GEN 4
Organic
TheConsultant 4.0
€115,00
Color: Extreme cutaway
View all (7)
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Cotton
Egyptian 100% organic extra-long staple (ELS) Giza cotton
Fabric type
Signature twill
Transparency/Opacity
Low to none
Weight
130 GSM
Environment
OEKO-TEX 100 certified (tested free from harmful substances)
Collar
Extreme cutaway
Cuffs
Single cuff
Our bestseller in white with a new distinctive collar. Made from 100% Egyptian extra-long staple (ELS) Giza cotton. The safe choice on busy Monday mornings. The Consultant is the shirt you rip from the closet confident that you will look sharp all day. Created with our uniquely developed medium-weight Signature Twill fabric (130 GSM). The fabric is optimised for crease resistance and is finished with unique Oeko-tex 100 certified, non-iron technology in Switzerland. This means more durability, more sustainable and among the best performing crease resistant shirts in the World (without the dirty compromises - of course). -
Our bestseller in white witha new distinctive collar
Joachim Latocha, Founder
The Consultant | Extreme cutaway.A modern and distinctive collar
Organic ELS cotton. The 0.1%
At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.
Synthetic fibres. No thanks!
In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.
As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.
We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.
CO2 Footprint
What gets measured gets managed
With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.
*Numbers reflected are kg/CO2 equivalents
3,3 kg
TheConsultant
3,3 kg
3,8 kg
TheCEO
3,8 kg
2,9 kg
TheLawyer
2,9 kg
3,9 kg
TheFounder
3,9 kg
Generation 4.0
Business shirts in 100% organic cotton.
Of course.
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