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The Wool Collection - Shop now

The Wool Collection - Shop now

The Wool Collection - Shop now

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  • TheConsultant
    The Founder 3.0 | Light Blue
    TheConsultant

    The classic business shirt woven in our smooth and thin signature fabric. One of the most wrinkle-free shirts on the market without the use of synthetic fibers

    See the entire collection

    • The Founder 3.0 | Light Blue
      Bestseller
      the Consultant 4.0

      €120

    • The Founder 3.0 | Light Blue
      Bestseller
      the Consultant 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Consultant 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Consultant 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Consultant 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Consultant 4.0

      €120

  • TheCEO
    The Founder 3.0 | Light Blue
    TheCEO

    The elegant look with the heavily woven fabric and the visible diagonal twill structure. Perfect for when you need to be formal or stand out sharply in the boardroom on Monday morning.

    See the entire collection

    • The Founder 3.0 | Light Blue
      Bestseller
      the CEO 4.0

      €135

    • The Founder 3.0 | Light Blue
      Bestseller
      the CEO 4.0

      €135

    • The Founder 3.0 | Light Blue
      the CEO 4.0

      €135

  • TheLawyer
    The Lawyer | pinstripe herreskjorte i twill stof fra BARONS
    TheLawyer

    The striped one in our lightest signature twill fabric. The perfect shirt when you need to make a strong entrance at your next negotiation meeting. Very high resistance to wrinkles and a silky smooth surface.

    See the entire collection

    • The Lawyer | pinstripe herreskjorte i twill fra BARONS
      Bestseller
      the Lawyer 4.0

      €120

    • The Lawyer | sky blue stribet herreskjorte i twill fra BARONS
      Bestseller
      the Lawyer 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Lawyer 4.0

      €120

    • The Lawyer | lyseblå stribet herreskjorte i twill fra BARONS
      the Lawyer 4.0

      €120

  • TheWool Collection
    The Merino Shirt 2.0 | mørk brun merinould skjorte stof fra BARONS
    TheWool Collection

    Natural Performance in its purest form

    See the entire collection

    • The Merino Quarter Zip | navy merinould quarter zip fra BARONS
      News
      the Merino Quarter Zip

      €165

    • The Founder 3.0 | Light Blue
      News
      the Merino Shirt 2.0

      €175

    • The Founder 3.0 | Light Blue
      News
      the Merino Shirt 2.0

      €175

    • The Founder 3.0 | Light Blue
      News
      the Wool Overshirt

      €230

    • The Founder 3.0 | Light Blue
      Bestseller
      the Wool Overshirt

      €230

    • The Founder 3.0 | Light Blue
      the Wool Overshirt

      €230

    • The Founder 3.0 | Light Blue
      the Wool Overshirt

      €230

  • TheFounder Series
    The Founder | fed stribet herreskjorte i oxford fra BARONS
    TheFounder Series

    Definition of timeless. The Founder series consists of the Oxford shirt and the iconic chino. Both woven in organic cotton and designed to be worn 200+ days a year.

    See the entire collection

    • The Founder Chino | navy chino bukser fra BARONS
      News
      the Founder Chino

      €165

    • The Founder Chino | sand chino bukser fra BARONS
      News
      the Founder Chino

      €165

    • The Founder | fed stribet herreskjorte i oxford fra BARONS
      the Founder 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Founder 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Founder 4.0

      €120

    • The Founder | lyseblå herreskjorte i oxford fra BARONS
      the Founder 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Founder 4.0

      €120

    • The Founder 3.0 | Light Blue
      the Founder Mini

      €40

  • TheAmbassador
    The Founder 3.0 | Light Blue
    TheAmbassador

    Our most comfortable model is available as a polo and shirt. Made from finely woven and relatively heavy piqué polo fabric. 100% organic cotton with long fibers for a longer lifespan with an airy and soft feel.

    See the entire collection

    • The Founder 3.0 | Light Blue
      the Ambassador

      €105

    • The Founder 3.0 | Light Blue
      the Ambassador

      €105

    • The Founder 3.0 | Light Blue
      the Ambassador

      €105

    • The Founder 3.0 | Light Blue
      the Ambassador Polo

      €90

    • The Founder 3.0 | Light Blue
      the Ambassador Polo

      €90

    • The Founder 3.0 | Light Blue
      Only Small Left
      the Ambassador Polo

      €90

    • The Founder 3.0 | Light Blue
      Only Small Left
      the Ambassador Polo

      €90

  • TheConsultant
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  • TheWool Collection
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  • Model
    • The Consultant
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    • See all
The Founder 3.0 | Light Blue

Shirts

The Founder 3.0 | Light Blue

The Wool Collection

The Founder Chino | sand chino bukser fra BARONS

Chinos

The Founder 3.0 | Light Blue

Bags

  • Model
    • Bestsellers
    • The Consultant
    • The CEO
    • The Lawyer
    • The Founder
    • The Sicilian
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    • The Merino Shirt
    • See all
  • Colour
    • White
    • Light Blue
    • Striped
    • Navy
    • Black
  • Fit
    • Super slim fit
    • Slim fit
    • Contemporary fit
  • Length
    • Short (-3cm)
    • Standard
    • Long (+4cm)
  • Materials
    • Organic Cotton
    • Merino wool
    • Linen
The Founder 3.0 | Light Blue

Business shirts

The Founder 3.0 | Light Blue

Oxford shirts

The Sicilian 2.0 | mocha hørskjorte fra BARONS

Linen shirts

The Ambassador | sort herreskjorte fra BARONS

Pique

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  • Man in the shirt - Podcast
    • Eskild Ebbesen: 20 Years at the Top
    • David Ove: Resilience and Discomfort
    • Mikkel Severin: On Emotional Intelligence
    • Lars Elbæk: Commerce & Psychological Techniques
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The Founder 3.0 | Light Blue

The Club

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The Founder 3.0 | Light Blue

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The Founder 3.0 | Light Blue

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Bestsellers Shirts Trousers Overshirts Polo Shirts Bags Archive View all
White Blue & Light Blue Stripes Navy Black Brown Sand
Super slim fit Slim fit Contemporary fit One fit
Organic cotton Merino wool Wool Linen
The Consultant The CEO The Lawyer The Founder The Merino Quarter Zip The Wool Overshirt The Merino Shirt 2.0 The Founder Chino The Ambassador The Traveller The Bags See all
The Founder 3.0 | Light Blue

Shirts

The Founder 3.0 | Light Blue

The Wool Collection

The Founder Chino | sand chino bukser fra BARONS

Chinos

The Founder 3.0 | Light Blue

Bags

Close
Bestsellers The Consultant The CEO The Lawyer The Founder The Sicilian The Ambassador The Merino Shirt See all
White Light Blue Striped Navy Black
Super slim fit Slim fit Contemporary fit
Short (-3cm) Standard Long (+4cm)
Organic Cotton Merino wool Linen
The Founder 3.0 | Light Blue

Business shirts

The Founder 3.0 | Light Blue

Oxford shirts

The Sicilian 2.0 | mocha hørskjorte fra BARONS

Linen shirts

The Ambassador | sort herreskjorte fra BARONS

Pique

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Eskild Ebbesen: 20 Years at the Top David Ove: Resilience and Discomfort Mikkel Severin: On Emotional Intelligence Lars Elbæk: Commerce & Psychological Techniques Linen all episodes on Spotify Watch all episodes on YouTube
The Founder 3.0 | Light Blue

The Club

Join the BARONS Club

The Founder 3.0 | Light Blue

Sauna Sessions

Read more here

The Founder 3.0 | Light Blue

Social Workout Sessions

Read more here

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      • The Founder 3.0 | lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | kravedetalje på lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | manchetdetalje på lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | lyseblå herreskjorte i oxford åben fra BARONS
      • The Founder 3.0 | lyseblå herreskjorte i oxford fra BARONS
      1 /4
      • The Founder 3.0 | lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | kravedetalje på lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | manchetdetalje på lyseblå herreskjorte i oxford fra BARONS
      • The Founder 3.0 | lyseblå herreskjorte i oxford åben fra BARONS

      1 /4

      1. Home
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      5. The Founder
      6. |
      7. The Founder 3.0 | Light Blue

      TheFounder 3.0

      €90

      Select fit and size

      Select fit:

      Slim Fit:
      Our most popular fit. Tailored model that suits a regular body shape. Also available in a shorter (-3cm) and longer version (+4 cm) in selected sizes.
      Contemporary Fit:
      For the gentleman. Not as tailored as our other fits, but still with darts in the back.

      Select size:

        Adjust sleeve and body length?:

        The selected size is in stock in Gen. 4. Click here.
        The selected size is in stock in Gen. 4. Click here.

        Order before 2:00 PM and we will ship today.

        Expected delivery:
          • We love the simple and classic. That's why, ever since we founded BARONS, we've been working on the shirt for casual Friday. Probably the most iconic shirt ever. The Oxford shirt, of course. Our interpretation is naturally logo-free. The perfect shirt, whether you're a CEO at a startup or hunting in the Scottish Highlands with the other barons. What did John F. Kennedy and Gianni Agnelli have in common? The answer is their love for the button-down Oxford shirt.
            • Material

              100 % Long
              Staple US-PIMA

            • Fabric Type

              Oxford

            • Transparency

              None

            • Weight

              ~175g / m2

            • Certification

              Oeko-tex 100 certified (No harmful chemicals)

            • Collar

              • Button-down
            • Cuff

              Short Single Cuff

        • We offer free shipping with GLS on all orders over 1,000 kr. BARONS Club members always get free shipping, regardless of order size. For non-members, shipping costs 29 kr. for orders under 1,000 kr.

          We offer the following shipping options:

          • GLS Business – delivery to workplace for 39 kr. (weekdays)
          • GLS Private – home delivery for 39 kr. (Monday-Saturday)

          All GLS orders placed before 17:00 are shipped the same day – 365 days a year.

          Easy & free exchange
          Exchanges are free when you use our return portal – whether you are a member or not.

          Return & Refund
          We offer the following return options:

          ✔ 30-day return policy for all customers
          ✔ 100-day return policy for BARONS Club members
          ✔ 14-day return policy for discounted items purchased in Archive Store

          When returning for a refund, a shipping fee of 50 kr. is charged if you use our return portal.

          Uncollected packages
          If your package is not collected, we charge an administration fee of 49 kr., whether the package is to be resent or refunded.

        • Follow our care guide to take good care of your investment. 



          • Wash at 30 degrees
          • Low spin (400 rpm)
          • Hang to dry on a hanger as soon as the cycle ends
          • Do not iron directly on the collar at maximum heat

          • We love the simple and classic. That's why, ever since we founded BARONS, we've been working on the shirt for casual Friday. Probably the most iconic shirt ever. The Oxford shirt, of course. Our interpretation is naturally logo-free. The perfect shirt, whether you're a CEO at a startup or hunting in the Scottish Highlands with the other barons. What did John F. Kennedy and Gianni Agnelli have in common? The answer is their love for the button-down Oxford shirt.
            • Material

              100 % Long
              Staple US-PIMA

            • Fabric Type

              Oxford

            • Transparency

              None

            • Weight

              ~175g / m2

            • Certification

              Oeko-tex 100 certified (No harmful chemicals)

            • Collar

              • Button-down
            • Cuff

              Short Single Cuff

        • We offer free shipping with GLS on all orders over 1,000 kr. BARONS Club members always get free shipping, regardless of order size. For non-members, shipping costs 29 kr. for orders under 1,000 kr.

          We offer the following shipping options:

          • GLS Business – delivery to workplace for 39 kr. (weekdays)
          • GLS Private – home delivery for 39 kr. (Monday-Saturday)

          All GLS orders placed before 17:00 are shipped the same day – 365 days a year.

          Easy & free exchange
          Exchanges are free when you use our return portal – whether you are a member or not.

          Return & Refund
          We offer the following return options:

          ✔ 30-day return policy for all customers
          ✔ 100-day return policy for BARONS Club members
          ✔ 14-day return policy for discounted items purchased in Archive Store

          When returning for a refund, a shipping fee of 50 kr. is charged if you use our return portal.

          Uncollected packages
          If your package is not collected, we charge an administration fee of 49 kr., whether the package is to be resent or refunded.

        • Follow our care guide to take good care of your investment. 



          • Wash at 30 degrees
          • Low spin (400 rpm)
          • Hang to dry on a hanger as soon as the cycle ends
          • Do not iron directly on the collar at maximum heat

        TheFounder 3.0
        €90
        The selected size is in stock in Gen. 4. Click here.
        The Founder Light blue oxford signaturstof

        Upgrade to Generation 4

        We make classic shirts for people who wear them every day. Instead of chasing the next trend, we refine every single little detail on the shirt. We do this from generation to generation. The shirt above is part of Generation 3.

        So, what makes Generation 4 unique?

        1. 100% organic extra-long staple Giza cotton. The cotton is certified, plastic-free, and in the top 0.1% of the best cotton worldwide.

        2. You achieve 15% stretchability in your shirts from BARONS. We call it Natural Stretch – increased comfort without the use of synthetic fibers.

        3. Less ironing. Yes, please. Razor-sharp all day and OEKO-TEX certified, meaning free from harmful chemicals.

        Upgrade to Generation 4
        The Founder Light blue oxford signaturstof

        When less becomes more

        See all shirts

        Leaving Deloitte - launching Barons of Copenhagen

        Leaving Deloitte - launching Barons of Copenhagen

        September 2016

        1 minutes reading

        • Eskild Ebbesen: "Jeg tror ikke nogen bliver verdens bedste i dag uden at være utrolig nysgerrig og videbegærlig"

          Eskild Ebbesen: "I don't think anyone becomes the best in the world today without being incredibly curious and eager to learn."

          1 minutes reading

        • David Owe: "Jeg udsætter mig for noget ubehageligt hver dag"

          David Owe: "I expose myself to something uncomfortable every day"

          1 minutes reading

        • Mikkel Severin: "Helt grundlæggende har vi trænet ledere forkert"

          Mikkel Severin: "Fundamentally, we have trained leaders incorrectly"

          1 minutes reading

        • Lars Elbæk i BARONS' podcast

          Lars Elbæk: "I have never done anything for the sake of money"

          1 minutes reading

        • Erik B. Jørgensen: "Det er ikke adrenalinen jeg søger. Det er passionen og dygtiggørelsen i det jeg gør"

          Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

          1 minutes reading

        • Biohacker Nickolai Damgaard: "Lad være med at putte et guldtag på et brændeskur"

          Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

          1 minutes reading

        • Casper Kirketerp-Møller: "Det var i vores krisesnakke, jeg så, at fuck medledelse fungerer godt"

          Casper Kirketerp-Møller: "It was during our crisis talks that I saw how 'fuck management' works well"

          1 minutes reading

        • Mads Nipper: "Jeg var ikke en af dem, som McKinsey ville stå i kø for at headhunte i dag"

          Mads Nipper: "I wasn't one of those McKinsey would line up to headhunt today"

          1 minutes reading

        • Eskild Ebbesen: "Jeg tror ikke nogen bliver verdens bedste i dag uden at være utrolig nysgerrig og videbegærlig"

          Eskild Ebbesen: "I don't think anyone becomes the best in the world today without being incredibly curious and eager to learn."

          1 minutes reading

        • David Owe: "Jeg udsætter mig for noget ubehageligt hver dag"

          David Owe: "I expose myself to something uncomfortable every day"

          1 minutes reading

        • Mikkel Severin: "Helt grundlæggende har vi trænet ledere forkert"

          Mikkel Severin: "Fundamentally, we have trained leaders incorrectly"

          1 minutes reading

        • Lars Elbæk i BARONS' podcast

          Lars Elbæk: "I have never done anything for the sake of money"

          1 minutes reading

        • Erik B. Jørgensen: "Det er ikke adrenalinen jeg søger. Det er passionen og dygtiggørelsen i det jeg gør"

          Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

          1 minutes reading

        • Biohacker Nickolai Damgaard: "Lad være med at putte et guldtag på et brændeskur"

          Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

          1 minutes reading

        • Casper Kirketerp-Møller: "Det var i vores krisesnakke, jeg så, at fuck medledelse fungerer godt"

          Casper Kirketerp-Møller: "It was during our crisis talks that I saw how 'fuck management' works well"

          1 minutes reading

        • Mads Nipper: "Jeg var ikke en af dem, som McKinsey ville stå i kø for at headhunte i dag"

          Mads Nipper: "I wasn't one of those McKinsey would line up to headhunt today"

          1 minutes reading

        What the shirt warriors say...

        Let customers speak for us

        from 1413 reviews
        God pasform og god kvalitet

        Lækker skjorte i god kvalitet. Det er et kæmpe plus at skjorter kan fås med ekstra længde.

        Tobias lykke Thomsen
        The Founder 4.0 | Light blue stripe
        10/13/2026
        Gav skjorten til min søn i gave

        Gav skjorten til min søn i gave. Han er meget begejstret og roser den, virkelig lækker kvalitet.

        Lene Gosvig
        The Lawyer 4.0 | Mid blue stripe
        09/24/2026
        Virkelig flot og god kvalitet

        Virkelig flot og god kvalitet.

        Kim Stiller
        The Consultant 4.0 | Navy
        09/05/2026
        Fuldstændig fantastisk service af Martha og Barons

        Der var en lille fejl ved skjorteærmet. Skriver til Martha, der leverer en fuldstændig fantastisk service. Jeg sender to billeder, og i stedte for at skulle sende skjorten tilbage, blev der fremsendt en ny. Ganske enkelt fremragende service, som helt sikker holder på mig som kunde.

        Thomas Rønfeldt
        The CEO 4.0
        09/04/2026
        Toplækkert produkt

        Toplækkert produkt. Lige det, man ønsker fra en hørskjorte. Fik den bestilt i slim fit til at starte med, men da den var lige tight nok på brystet, fik jeg den ombyttet med gratis fragt - flot og hurtig service!

        Mikkel C.
        The Sicilian 2.0 | White
        08/16/2026
        Altid Barons! Ser godt ud, føles godt og god

        Altid Barons! Ser godt ud, føles godt og god kvalitet!

        Casper Norby Albertsen
        The Lawyer 4.0 | Sky Blue Stripe
        08/13/2026
        Bedste sommerskjorte

        Bedste sommerskjorte. Sval og luftig når det er varmt.

        Anders
        The Sicilian 2.0 | White
        08/03/2026
        CEO skjorten er intet mindre end perfekt

        CEO skjorten er simpelthen det bedste for mig. Har nu fire hvide og to blå. Og pasformen er helt perfekt. Og selv efter mange vask, er den ikke kedelig at se på.

        Søren Beck
        BARONS
        04/29/2026
        Value for money

        Lækker kvalitet, moderne og kan både bruges til hverdag og fest

        Customer
        The Lawyer 4.0 | Pinstripe
        04/25/2026
        Diskret kvalitet

        Lækker skjorte i diskret kvalitet

        Torben Wahlgreen
        The Lawyer 4.0 | Sky Blue Stripe
        04/25/2026
        Virkelig flot fritidsskjorte

        The Sicilian 2.0 er virkelig en lækker skjorte til fritidsbrug, stranden osv. Pasformen er perfekt og giver et på samme tid klassisk og afslappet look. Servicen er også helt i top. Levering dagen efter bestilling

        Claus Juel Hansen
        The Sicilian 2.0 | Mocha
        04/22/2026
        God og kompetent

        God og kompetent betjening

        Anonym
        BARONS
        04/16/2026
        Fantastisk skjorte der kan bruges i mange situationer

        God pasform, passer til mange forskellige situationer, holder facon over tid.

        Anonym
        The Ambassador | Navy
        04/14/2026
        Lækker skjorte, men fås kun med lange ærmer.

        Jeg bestilte denne skjorte sammen med den anden nye skjorte fra The Lawyer-kollektionen. Som altid leverer Barons endnu et par lækre skjorter. Der er dog ikke mulighed for at vælge lidt kortere ærmer (-3 cm) på disse to nye skjorter, som man kan på nogle af deres andre "The Lawyer" skjorter. I hvert fald ikke endnu. Det virker som om, at Barons altid er meget forsigtige ifm. lancering af nye skjorter. De skal først lige se, hvordan skjorten bliver taget imod, inden de tilbyder skjorten i andre variationer end standard. For mig betyder det, at jeg selv må betale en skrædder for at få lagt de meget lange ærmer 3 cm op til det, som jeg vil kalde normal længde. Når det så er gjort, sidder de helt perfekt. Materiale og design er af fantastisk kvalitet.

        P.K.
        The Lawyer 4.0 | Sky Blue Stripe
        04/06/2026
        👍

        👍

        Mikas
        BARONS
        04/04/2026

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