
Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
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June 2020
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Shirts made from certified organic extra-long staple Giza and Supima® cotton. Representing 0.1% of the global cotton crop.


With one permanent collection you can always get your favourite shirt when your old one is ready for replacement.

Joachim Latocha, Founder

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June 2020
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Always enjoy the shirts from Barons, fits excellent, nice colt gloss. I have black, blue, light blue and white all perfect
Super company, super quality!
In verband met een grote operatie heeft mijn buik door nog al wat oneffenheden. Alle overhemden zitten tegenwoordig erg strak en dat ziet er bij mij lelijk uit. Door bij jullie hemden de buikmaat te kiezen is dat probleem over! Perfect!
Heerlijke pasvorm en supervriendelijk contact. Aanrader!
Kwaliteit pasvorm uitstraling zijn de drie kernwoorden die bij mij opkomen
An excellent quality shirt, good fit and looks sophisticated under a jacket.. gives an extra confidence boost. Very happy with it.
Is a wanderfull shirt i love the quality
I was looking for the perfect (business) shirt what i also can wear when i want to go a little upscale in my leisure time. Would this be the shirt (also have The consultant). Now owning two Barons, I can say YES. These are perfect shirts. Good fit, no let me correct it is a perfect fit. Also perfection in materials. I’m all in. These shirt are my go to from now on. Let the collecting begin.
Barons shirts are of very good quality. I wear them daily and they stay nice. The service is really great. I ordered several shirts with the wrong size but these were immediately exchanged by Barons. Really recommended very good price/quality ratio.