• The Founder 4.0
  • info_Model: 189 cm, 78 kg wearing Slim fit M (39-40)
    Model: 189 cm, 78 kg wearing Slim fit M (39-40)
  • White Oxford fabric
  • The Founder 4.0
  • The Founder White collar
  • The Founder white back
  • The Founder white total
  • The Founder 4.0
  • The Founder white cuff
1 /10
GEN 4
Organic

TheFounder 4.0

€105,00

Reviews

Customer Reviews

Based on 93 reviews
81%
(75)
13%
(12)
5%
(5)
1%
(1)
0%
(0)
K
Kasper Steffensen
Lækker skjorte

Glad og tilfreds med min skjorte

U
Ursula Nissen
Favorit på job og privat

Min søn ønsker sig kun skjorter fra Baron 😊

W
William Pio
KØB

Bedste service og bedste skjorte, man kan iklæde sig. Kan kun anbefales.

s
søren p. mortensen
Komfor og kvalitet

En lækker skjorte til hverdag og fest

N
Niels Lauritzen
Founder

Den tykke kvalitet gør, at skjorten ikke klæber til kroppen når jeg sveder.

Color: White

View all (3)

Size guide

Your measurements

cm
kg
years

Select fit and size

Slim Fit:
Our most popular fit. Shaped model that fits a normal body shape. Also available in a shorter (-3cm) and longer version (+4cm) in selected sizes
Contemporary Fit:
To the living man. Hardly as fitted as our other fits, but still with backstitching.

Order before 3:00 PM and we will pack your order today

Estimated delivery date:
  • Reviews

    Customer Reviews

    Based on 93 reviews
    81%
    (75)
    13%
    (12)
    5%
    (5)
    1%
    (1)
    0%
    (0)
    K
    Kasper Steffensen
    Lækker skjorte

    Glad og tilfreds med min skjorte

    U
    Ursula Nissen
    Favorit på job og privat

    Min søn ønsker sig kun skjorter fra Baron 😊

    W
    William Pio
    KØB

    Bedste service og bedste skjorte, man kan iklæde sig. Kan kun anbefales.

    s
    søren p. mortensen
    Komfor og kvalitet

    En lækker skjorte til hverdag og fest

    N
    Niels Lauritzen
    Founder

    Den tykke kvalitet gør, at skjorten ikke klæber til kroppen når jeg sveder.

The Founderis our version of the Casual Friday office shirt.

Joachim Latocha, Founder

  • The Fabric

    The Fabric

    The oxford fabric is the ultimate classic, which is suitable for both casual Friday as well as the Executive meeting. Our newest Gen 4 signature oxford fabric is the heaviest in our lineup (175 GSM) but has a slightly open weave structure which makes it feel lighter than other similar fabrics despite its durable structure. Perfect for a day on the beach.

What didJFK & Agnellihave in common? Their love for the iconic oxford shirt.

Organic ELS cotton. The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more

Generation 4.0

Business shirts in 100% organic cotton.

Of course.

  • Forever refining.

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

So what does the Corporate Warriors say?