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TheFounder 4.0

€120

KVALITET /

KVALITET / Pasform

Fremragende skjorte

Fremragende skjorte - lækker kvalitet

Min nye ynglingsskjorte

For business casual er denne version virkelig god. Blød og lækker.

Der er allerede røget en knap

Synes kvaliteten er dalet siden jeg købte min første tilbage 2015/16. De er blevet mere flashy ved first sight, men hvor jeg tidligere ikke kunne slide dem op, er det noget andet i dag. Desværre

Andre Farver

Vil gerne kunne bestille en mørkegrøn og lysrød

1 2 3

Reviews in Other Languages

Fronten har blitt kortere

Fantastiske skjorter, men fronten har blitt 4-5 cm kortere på de siste modellene :( Det betyr at fronten ofte går ut av buksen…

Great Oxford shirt

The quite robust and heavy fabric and the overall quality are excellent. Size L fits almost identical to my slim fit shirts in 41/42 from Olymp and Eterna. (1,83m / ca. 85 kg. I'm a bit more muscular and have a wider neck.)

There's only one thing I can criticise: The sleeves of the white shirt are a bit transparent, so claiming "transparency: none" isn't exactly true.

The Founder 4.0 | Light blue stripe

1 2 3

Color: Fat stripe

See all (5)

Enter your measurements

cm

kg

year

Fit

Super Slim Fit:

Our most tailored model, typically suited for very slim bodies.

Slim Fit:

Our most popular fit. Tailored model that suits a regular body shape. Also available in a shorter (-3cm) and longer version (+4 cm) in selected sizes.

Contemporary Fit:

For the gentleman. Not as tailored as our other fits, but still with darts in the back.

Order before 2:00 PM and we will ship today.

Expected delivery:

Pick up at our Flagship store in Copenhagen

We offer free shipping with GLS on all orders over 1,000 kr. BARONS Club members always get free shipping, regardless of order size. For non-members, shipping costs 29 kr. for orders under 1,000 kr.

We offer the following shipping options:
- GLS Business – delivery to workplace for 39 kr. (weekdays)
- GLS Private – home delivery for 39 kr. (Monday-Saturday)
All GLS orders placed before 17:00 are shipped the same day – 365 days a year.
Easy & free exchange
Exchanges are free when you use our return portal – whether you are a member or not.

Return & Refund
We offer the following return options:
✔ 30-day return policy for all customers
✔ 100-day return policy for BARONS Club members
✔ 14-day return policy for discounted items purchased in Archive Store

When returning for a refund, a shipping fee of 50 kr. is charged if you use our return portal.
Uncollected packages
If your package is not collected, we charge an administration fee of 49 kr., whether the package is to be resent or refunded.
Follow our care guide to take good care of your investment.   
- Wash at 30 degrees
- Low spin (400 rpm)
- Hang to dry on a hanger as soon as the cycle ends
- Do not iron directly on the collar at maximum heat

KVALITET /

KVALITET / Pasform

Fremragende skjorte

Fremragende skjorte - lækker kvalitet

Min nye ynglingsskjorte

For business casual er denne version virkelig god. Blød og lækker.

Der er allerede røget en knap

Synes kvaliteten er dalet siden jeg købte min første tilbage 2015/16. De er blevet mere flashy ved first sight, men hvor jeg tidligere ikke kunne slide dem op, er det noget andet i dag. Desværre

Andre Farver

Vil gerne kunne bestille en mørkegrøn og lysrød

1 2 3

Reviews in Other Languages

Fronten har blitt kortere

Fantastiske skjorter, men fronten har blitt 4-5 cm kortere på de siste modellene :( Det betyr at fronten ofte går ut av buksen…

Great Oxford shirt

The quite robust and heavy fabric and the overall quality are excellent. Size L fits almost identical to my slim fit shirts in 41/42 from Olymp and Eterna. (1,83m / ca. 85 kg. I'm a bit more muscular and have a wider neck.)

There's only one thing I can criticise: The sleeves of the white shirt are a bit transparent, so claiming "transparency: none" isn't exactly true.

The Founder 4.0 | Light blue stripe

1 2 3

We offer free shipping with GLS on all orders over 1,000 kr. BARONS Club members always get free shipping, regardless of order size. For non-members, shipping costs 29 kr. for orders under 1,000 kr.

We offer the following shipping options:
- GLS Business – delivery to workplace for 39 kr. (weekdays)
- GLS Private – home delivery for 39 kr. (Monday-Saturday)
All GLS orders placed before 17:00 are shipped the same day – 365 days a year.
Easy & free exchange
Exchanges are free when you use our return portal – whether you are a member or not.

Return & Refund
We offer the following return options:
✔ 30-day return policy for all customers
✔ 100-day return policy for BARONS Club members
✔ 14-day return policy for discounted items purchased in Archive Store

When returning for a refund, a shipping fee of 50 kr. is charged if you use our return portal.
Uncollected packages
If your package is not collected, we charge an administration fee of 49 kr., whether the package is to be resent or refunded.
Follow our care guide to take good care of your investment.   
- Wash at 30 degrees
- Low spin (400 rpm)
- Hang to dry on a hanger as soon as the cycle ends
- Do not iron directly on the collar at maximum heat

KVALITET /

KVALITET / Pasform

Fremragende skjorte

Fremragende skjorte - lækker kvalitet

Min nye ynglingsskjorte

For business casual er denne version virkelig god. Blød og lækker.

Der er allerede røget en knap

Synes kvaliteten er dalet siden jeg købte min første tilbage 2015/16. De er blevet mere flashy ved first sight, men hvor jeg tidligere ikke kunne slide dem op, er det noget andet i dag. Desværre

Andre Farver

Vil gerne kunne bestille en mørkegrøn og lysrød

1 2 3

Reviews in Other Languages

Fronten har blitt kortere

Fantastiske skjorter, men fronten har blitt 4-5 cm kortere på de siste modellene :( Det betyr at fronten ofte går ut av buksen…

Great Oxford shirt

The quite robust and heavy fabric and the overall quality are excellent. Size L fits almost identical to my slim fit shirts in 41/42 from Olymp and Eterna. (1,83m / ca. 85 kg. I'm a bit more muscular and have a wider neck.)

There's only one thing I can criticise: The sleeves of the white shirt are a bit transparent, so claiming "transparency: none" isn't exactly true.

The Founder 4.0 | Light blue stripe

1 2 3

€120

Sharp. Even onCasual Fridays

Joachim Latocha, Founder

Signature oxford
Our Oxford weave has the classic coarse texture with plenty of weight, while also being soft and comfortable to wear (~175g/m2).
Button-down
Keep the collar open for casual Friday or keep the tie perfectly in place with the iconic button-down feature.
Short single cuffs
The cuff has two buttons, allowing you to easily adjust the fit at your wrist. Please note that the cuff length (5.5 cm) is 1.5 cm shorter than the cuff length on our business shirts (7 cm).

Organic cotton of the absolute world-class

In all our business shirts, we use only 100% organic extra-long staple (ELS) Giza cotton. The cotton is certified, free from recycled plastic, and in the top 0.1% of the world's cotton fibers.

Organic cotton from Egypt
We only use organic Giza cotton from the fields near the Nile Delta in Egypt. The natural water resource from the Nile allows us to produce without using synthetic pesticides or GMO seeds.
Comfort – without plastic
To enhance comfort, we use a special weaving technique that gives the shirt 10-15% natural stretch. All without adding synthetic plastic fibers.
Cotton is not just cotton
When it comes to cotton, it's incredibly simple. The longer the fibers, the longer the shirt lasts. That's why we only use 100% organic extra-long staple Giza cotton, also known as "ELS cotton," which represents the top 0.1% of the global cotton market.

Synthetic fibers. No thanks.

As a responsible company, we could never dream of adding non-biodegradable synthetic fibers such as elastane, lycra, spandex, polyester, etc., to our shirts.

There are actually natural alternatives to achieve the same stretchability, but plastic is the easy, cheap, and polluting method. All textiles that are used repeatedly will lose some of their mass over time.

This means that parts of the textile end up in the environment, either from washing or from contact with various surfaces. We don't like microplastics; therefore, we choose the natural alternative, even though it is a bit more challenging and costly.

CO2 Footprint

What gets measured gets managed

We are proud that with Generation 4, we have reduced the CO2 footprint of our shirts by almost 50%. This is among the absolute lowest in our industry. Therefore, we have taken a very big step, but we expect to find further optimizations in the future.

*Figures are given as kg/CO(e)

CO2 Footprint

3,3 kg

TheConsultant

3,3 kg
3,8 kg

TheCEO

3,8 kg
2,9 kg

TheLawyer

2,9 kg
3,9 kg

TheFounder

3,9 kg

CO2 Footprint

Generation 4.0

Business shirts in 100% organic cotton.

Of course.

Italian fabrics
The first generation of BARONS shirts consisted of the two models: The Consultant and The CEO. They were produced from fabrics by the respected Italian textile supplier Albini Group.
BARONS signature fabric launches
In the spring of 2017, we introduced the second generation – The first shirts produced in our proprietary signature fabric. At the same time, we introduced a new fit, Contemporary fit, which we still have. Over the following two years, we also introduced The Lawyer and The Founder to the product range.
Natural Stretch introduced
In all our self-developed fabric types, we introduced a new textile technology. We call it 'Natural Stretch', which means the fabric is more flexible and comfortable – without adding synthetic fibers. Additionally, both The CEO & The Consultant have been continuously refined with a new fusing technology. A sealing method that ensures no lint can accumulate between the three fabric layers that hold the buttons and buttonholes in a shirt. Your white shirt should remain completely white, wash after wash.
100% organic cotton
Generation 4 is our biggest innovation to date. Unlike Generation 3, which was built on conventional cotton, Generation 4 is exclusively based on some of the rarest and most exclusive cotton in the world - namely extra-long staple Giza cotton. The cotton represents the top 0.1% of the cotton market.
The Shirt. Forever refined.
In the future, we will further focus on reducing the carbon footprint of even the smallest components such as buttons, thread, and packaging. Additionally, we will continue to focus on increasing the share of renewable energy sources with our subcontractors. We do not yet have the perfect solution – but we are working on finding it.

What the shirt warriors say...

Let customers speak for us

from 1368 reviews

Mooie details en mega comfortabel om te dragen

Simon Staudt

The Lawyer 4.0 | Middenblauwe streep

03/20/2026

Het perfecte overhemd

Ik moet beginnen met toegeven dat ik een enorme Barons-fan ben en een versie van al hun overhemden heb. Dat gezegd hebbende, is deze echt uniek! Hij is zo zacht en comfortabel, zit extreem goed en is gewoon 5-10% lekkerder dan alle andere al fantastische overhemden. Probeer het en je wilt niets anders meer dragen!

Sebastian Østfeldt

The Merino Edition

03/16/2026

Mooi

Mijn vrouw zei: hou nu op, wat is dat overhemd mooi! Beter wordt het niet.

Carsten Lauridsen

The CEO 4.0

03/16/2026

Goed product.

Ben blij met de jas, een heerlijk kwaliteitsproduct.

Søren Guul

The Driver | Navy

03/14/2026

Fantastische kwaliteit

Heerlijk overhemd dat de hele dag scherp blijft. Is zacht en fijn om te dragen en voelt luchtig aan als je in een warme vergaderzaal zit.

Kan zeker aanbevolen worden

Michael Elkær Meisner

The Merino Edition

03/14/2026

Topkwaliteit

Echt goed overhemd.
Het is iets steviger in kwaliteit dan je in eerste instantie zou verwachten. Dit vereist een snelle strijkbeurt na het wassen - maar dat weet iedereen dat alle goede overhemden dat nodig hebben.
Over het algemeen topkwaliteit, waarvan ik zeker weet dat het beter wordt na een paar wasbeurten.
Ik ben trouwens dol op de knopen.

Opnieuw gekocht

The Consultant 4.0 | Extreme cutaway

03/14/2026

Super comfortabel wol overhemd

Echt een heerlijk overhemd, goede pasvorm, je denkt helemaal niet aan Wol, alleen aan welzijn, hoop dat er meer kleurvarianten komen -

Jess Nielsen

The Merino Edition

03/14/2026

The Consultant 4.0

Super kwaliteit en pasvorm

Nils Christensen

The Consultant 4.0 | Archive

03/14/2026

Heerlijk

Goede pasvorm en heerlijk comfortabel overhemd. Kan zeker aanbevolen worden.

Henrik M.

The Consultant 4.0

03/14/2026

The Lawyer 3.0

Lukas Beraki

The Lawyer 3.0

03/13/2026

Uitstekend overhemd

Uitstekend overhemd - heerlijke kwaliteit

Jens Sørensen

The Founder 4.0 | Lichtblauwe streep

03/13/2026

Koninklijk overhemd

Meest comfortabele overhemd tot nu toe.

Nicolai Andersen

The Merino Edition

03/13/2026

The Merino Edition - super heerlijk overhemd

The Merino Edition overhemd - beste overhemd ooit - duur, maar super kwaliteit - voor het geld, super ontworpen overhemd - zacht en heerlijk om te dragen. En perfect voor zowel lente, herfst als winter.

Finn Jørgensen

The Merino Edition

03/07/2026

Heerlijke kwaliteit

Het overhemd bevindt zich precies op het snijvlak tussen casual en business. Het kan alles, maar zit het liefst over de broek. Zit perfect als je een beetje rond de taille bent :)

Flemming Gyldenhammer

The Merino Edition

03/06/2026

Mijn nieuwe favoriete overhemd

Voor business casual is deze versie echt goed. Zacht en heerlijk.

renejensen91 Jensen

The Founder 4.0

02/18/2026

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TheFounder 4.0

Customer Reviews

Reviews in Other Languages

Customer Reviews

Reviews in Other Languages

Customer Reviews

Reviews in Other Languages

Customer Reviews

Reviews in Other Languages

Customer Reviews

Reviews in Other Languages

Customer Reviews

Reviews in Other Languages

Organic cotton of the absolute world-class

Synthetic fibers. No thanks.

What gets measured gets managed

What the shirt warriors say...

Let customers speak for us